The golden arches are embracing technology with the announcement of a $6 billion revamp that includes interior and drive-thru digital menu boards, digital self-order kiosks, and designated curbside pick-up spots for mobile pay customers. The makeover also includes aesthetic changes including a modernization of dining rooms, refreshed exterior, new furniture and more. Through a series of press releases, McDonald’s detailed plans to renovate more than 6,000 locations including stores in 20 states and the District of Columbia.
The self-order kiosks will allow customers to browse the menu, find options and tailor their meal the way they want. New bright and easy-to-read, digital signage at the drive-thru will expedite the drive-thru ordering process and the mobile pay parking spaces will make online ordering convenient, all indicating McDonalds’ commitment to enhancing the customer experience through technology.
McDonald’s new flagship restaurant in Chicago opened August 9th showcasing these enhancements and more. The remaining remodels are expected to be completed by 2020.