The Movember Foundation, a charity that raises awareness and money for men’s health, collaborated with Quividi, a digital signage analytics company, to promote Movember through digital signage in an exceptionally clever way. Movember is an annual event promoting the growing of moustaches for the month of November to increase awareness of men’s health issues such as prostrate cancer. Using Quividi’s DOOH (digital-out-of-home) technology, the facial hair—or lack of—was detected on passersby via digital signage.
Utilizing digital signage, bearded pedestrians were greeted with the message “2016 called, it wants its beard back,” while men with moustaches were complimented—“Your moustache looks good.” If no facial hair graced their face, but a smile did, then “This smile is a money-maker” appeared. Those who didn’t fit into any of these categories were presented with a standard Movember Foundation campaign and every viewer was invited to show support for the Movember Foundation by growing a moustache for the month of November.
The campaign ran in Australia in collaboration with VMO, across their retail and service station network, and in the UK with Clear Channel, on their Malls Live Interactive Network. Quividi’s technology provides analytics such as the number of people viewing signage, along with their age, gender, facial attributes such as facial hair or glasses and even their mood.
