Digital Signage: Improving the Grocery Store Experience
Digital signage is being used in many retail environments today to improve the overall customer experience, thereby enhancing brand loyalty and keeping customers coming back. Grocery stores and supermarkets are no different and have some unique ways that can benefit customers to give them a more targeted and value-added customer experience.
According to a recent study, 97% of shoppers say reviews influence their buying decisions. Digital signage can display reviews and cost comparisons to provide customers with up-to-date information on products before they even have a chance to grab their smartphones, fulfilling the needs and wants of customers and improving their overall experience.
Displaying cooking tips, relevant product information and weekly or daily specials can provide knowledge that they would otherwise not have known and give them the incentive to buy new products. Beacon technology can take this further by providing alerts on their smartphones when they near a section or store that may have products that are on sale, or send ingredients for a certain recipe featured on the digital signage.
Using technology such as facial recognition, digital signage can now be used to specifically target customers with their own set of behaviors and shopping trends. If a mom and her children walk by, a special for a new healthy cereal can be displayed, or for a middle-aged man just before SuperBowl weekend, an ad for a chicken wings platter in the deli.
Whether helping you find the bathroom, the toilet paper, or locating a specific item, digital signage can help customers identify exactly where to go. With over 47,000 products in the average grocery store, it can be a challenge to find a particular item or the right aisle, but with touchscreen digital signage, it can be a breeze.
ABOUT THE AUTHOR
DIRECTOR OF MARKETING & SPECIAL PROJECTS
Adrienne is responsible for all inbound and outbound marketing efforts, website design and development, special events, and tradeshows.