AV Trends on the Connected Campus
The AV market is growing worldwide, with $65 billion generated in 2016 in the Americas, 81% of that from the U.S., according to the 2017 AV Industry Outlook and Trends Analysis (IOTA). Revenue is expected to increase to $83 billion by 2022. This growth is apparent on university campuses where you’ll find video walls, digital signage, collaboration rooms, and even more that isn’t visible to the naked eye, yet has a pervasive impact on daily campus life. AV is and will continue to directly impact today’s students and the campuses they populate. There are certain technologies however that are currently trending more than others and that many campuses are already implementing or at least experimenting with.
AV over IP
According to Futuresource, sales for AV over IP in 2017 are up over 130% and they forecast a CAGR of nearly 50% over the next 5 years. Offering flexibility, cost savings and the ability to be prepared for the future, AV over IP is fast becoming a desirable method of distributing video, audio and control signals to a campus network. Traditional matrix switchers are limited to the number of inputs and outputs on those switcher frames whereas AV over IP is in essence a streaming infrastructure with no limitations on the number of encoders and decoders added. Higher education campuses have to always think to the future and AV over IP seems to be just that.
Generating $17 billion, just over a quarter of the total pro AV spend in 2016, streaming media, storage and distribution platforms (SMSD) are in high demand.
Colleges have a significant need for media storage as it is used in abundance to educate students. Protecting and storing the treasure trove of digital knowledge they have to store is central to their success and a vital part of planning for the future.
The 2017 AV IOTA indicates that the projector market is declining and will continue to do so. This may have less impact in higher education than in other verticals, but because displays have become larger and more affordable, this trend will also become present amongst universities eventually. Due to lower maintenance and costs to run flat screen displays, the overall cost of ownership can be less than that of a projector and displays will continue to decrease in cost gradually working their way in as replacements for projectors.
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