4 Reasons Why Your Company Needs to Transition to Video Conferencing

If you haven’t made the jump to video conferencing, you’re not alone, but there are many reasons why it’s advantageous to add video to your conference calls. Let’s take a look at four reasons why you should be considering it for your business.

  1. Better Communication

Especially in business, audio is sometimes not enough. Messages can get lost in translation without video to associate with words. Body language can say volumes about how someone truly feels, and when multiple people are on a conference call, it can be difficult to tell who’s speaking and sometimes to understand what they’re saying. Video adds a deeper layer to the conversation and provides more information to the participants.

  1. More Engaging

We’ve all been on a audio conference call where we are present, but because no one can see what we’re doing, we continue to slave away at a project while half listening, or put the call on mute while speaking to a colleague who popped in to your office.  When video is employed, this removes that element of distraction because everyone can see what you’re doing, so it forces participants to remain engaged.

  1. Efficient

Whether you have offices across town or in another country, traveling by plane or in road traffic can be very inefficient just to attend a half hour or hour meeting. With videoconferencing, it allows the same benefits as having the person in the same room, without the unnecessary travel time.

  1. Competitive Advantage

With the efficiency of videoconferencing comes the ability to accomplish goals faster including getting product to market and determining solutions to problems. Much less time is required to plan a meeting and schedule everyone to be in one place at one time. With video conferencing, participants can be at any office and demo a product to an entire salesforce, or have an impromptu meeting with the factory in China when an unforeseen circumstance threatens to halt production.