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June 5, 2018
In a recently published report, Orbis Research projected that the digital signage market size will grow substantially, from $20.74 Billion in 2017 to $31.62 billion by 2023. No longer living in a world of static observation, existing, new and emerging interactive technologies are being used in conjunction with digital signage to make content more effective, useful and engaging. Data provided by these technologies also give a much more accurate picture of what is successful and what isn’t, affording operators the opportunity to deliver extremely targeted information to the right users.